T+-+extreme+tourism

As suggested by the title above 'extreme tourism' involves dangerous landscapes often with a difficult climate and places that are sparsely settled (or not occupied at all), access to which may be limited. Increasing numbers of tourists are attracted to extreme environments. Others prefer even more of a thrill, pursuing activities such as rock climbing, paragliding and white-water rafting. Some of these activities have to be undertaken in extreme environments: ice-walking is one example because you need an ice cap or glacier to walk across. Many extreme activites can be done in a variety of places, for example paragliding and microlighting are done on the South Downs in Sussex.


 * __Extreme environments__**

These are spread across the world and include locations such as deserts, mountains, rainforests, caves and ice-covered terrain. It is also known as shock or adventure tourism and it caters for a niche market. It involves an element of risk and people often choose such a trip for the adrenaline rush they get from the dangerous activites and sports involved. Example include ice-diving in the White Sea, north Russia, with almost freezing temperatures and travelling across the Chernobyl Zone of Alienatio in Ukraine - the area devastated by nuclear contamination in 1986. In Jamaica such activites include climbing waterfalls and cliff-diving. Adventure tourism is one of the fastest-growing types of tourism in the world. Rock climbing in the USA In the Atacama Desert in Chile Canoeing in the Amazon Rainforest Extreme skiing in the Alps The target market for extreme tourism are people who are roughly 30 years old, unmarried and without children, have high-powered jobs and a good income as these trips are often expensive. Groups are small and distances great. The sector will never be large but there are enough tourists to allow it to grow. Most companies advertise using the internet rather than by brochure. Little investment is needed to set up the trips as hotles and expensive amenities are not required by the tourists as part of the thrill is about sleeping rough. Adventure tourism is growing rapidly in Chile, Peru, Argentina, Azerbaijan and Pakistan. Antarctica case study - download the word file for all the information -